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Theories

By Salman Hassan [Salman Zuberi Hussain] (Founder/Owner) [Written in Third-Person]

March 24th, 2025 at 9:00pm

What is Branding?

Branding is really important. Branding is when one is able to use manipulation to sell products. The manipulation can be using images to make someone enticed, it can be motivation/storytelling, it can be seducing sexually, and many other things. Manipulation isn’t always bad but when it comes to branding, one must have a motive or a purpose. If there is a purpose then the branding sticks. For example, with Nike, “Just Do It”, people are mentally aroused to stay sharp, to stay lean, and to stay motivated. Also the first thing they think of is shoes. The shoes have a legacy behind them which gives people motivation to continue their day and then manipulation of the mind can take place because one fell in love with the shoe. That’s where our world is when it comes to branding.

Is Branding a Bad Thing?

No branding is a great thing, but sometimes people take it too far and fall in love with their brand way too much. For example, Nike and Adidas are different when it comes to branding material etc, but the issue here becomes they are in the same category of competition. Now what hurts to see is the amount of effort each employee puts in and the lack of reward compared to an institutional investor. Believe it or not, this is where all the fights in our world really take place. The access to funds. Although it is important to make people compete it’s also important to realize that at the end of the day there really isn’t any mainstream difference, but if looking into details there is a difference between the brands. So who really has the control is the banking system who sit in charge of the conglomerates especially when they IPO, hence why the culture always closes off because now they want their own systems. They feel sad that they don’t have access to banks, so it’s important to share the wealth properly in the culture. The bank and the culture don’t get along unless the culture has the access to the bank to provide for their families. Now back to branding the issue with branding is now millions of people are competing while the bank stores the net value, but the bank has to respect the culture line unless direct business is done with the bank to help the people who work in the culture. The bank sits there and is able to collect shares of companies build their own portfolios while most of the time the culture is taken advantage of.

How to Brand

The best way to brand is to be repetitive. Is to make things stick in the mind. When someone thinks of one brand they should think of certain colors, certain feelings, certain products, something that keeps them excited and happy not mad. Step one is to put yourself to the side and sit for yourself. Meaning create something around who you are not completely branded with you. For example, if there is a top-tier athlete and he/she brands himself instead of their name it shows that they’re willing to conform to other concepts in the world and it’s easier to brand. That’s the most important part. Step two is making sure there is a motive and a purpose when it comes to branding. What does one stand for and are they firm in their stance? Are they weak in the heart? Do they easily conform when the going gets tough? Does their own community support them? Do the ones around respect them? This is really important when it comes to branding. Step three, making sure things are repetitive and things are continuing to build every day. Why everyday because then from there one is able to store their own heritage which is powerful when it comes to brand building. Step four, developing a community that is inspired and wants to work for one purpose. If one can start convincing people that there is hope then one can have power and then from there change the whole world and change everything. The motive is everything in life. If I buy from you what does one get out of it? For Zub8eti it’s fewer chances of commercialization and hiring more in the communities so people are taken care of as relationships come first. Building a community that supports people through struggle without interrelationship violence and building unity. Easier said than done but always achievable and a brand must stand for something.

Overall

So to wrap this article up, how did this article make you feel? This is what branding is about and this is what support is about. It’s about how the person feels once they read something, they watch something. Sometimes it’s about education as well and making sure people understand certain things. Branding is using art to convince people and/or create a feeling. When working on branding, it’s mighty important to be authentic to who you are otherwise people can’t feel who you are as a person. Trying to convince people is never the approach, the approach is to always believe in your vision. To always believe in your true heart while making sure to maintain peace with other cultures religions and races. People change and things change all the time so it’s important to make sure the good and the bad is rolled in and one focuses on the good only because the good thoughts will help one progress as a human also when it comes to branding the heritage and authenticity rolls into that branding otherwise it’s not authentic. Branding overall is the most important thing in this world because it’s about making sure one knows how someone feels and how people are attracted to certain things. So mighty important as one brands to make sure they brand with the things they are interested in and what they want to build rather than others. Always work on branding and always work on standing with a purpose.